WORK EXPERIENCE

APR 2023 - SEPT 2025
Digital Marketing Associate Raistone

· Supported cross-platform marketing campaigns across email, social, and web, contributing to increased brand awareness and lead engagement
· Coordinate with external partners and industry organizations, including digital and live events
· Collaborate with internal departments to ensure messaging and direction are aligned with campaigns
· Managed paid ads and sponsorships across digital and print channels to improve brand visibility, SEO performance, and event reach
· Owned and maintained a centralized company-wide asset library, improving internal access to up-to-date marketing collateral and sales enablement resources
· Increase awareness and reputation of the company by managing and creating copy for award applications
· Designed and developed PDFs, pitch decks, presentations, and sales enablement tools to support cross-departmental marketing initiatives

SEP 2021 - APR 2023
Advertising Traffic Coordinator Captivate, LLC

· Coordinate the production testing process with the Traffic, Engineering, and Creative Studio teams
· Work with Sales Planners on complex advertising proposals and contracts to create the appropriate customer solutions
· Convert advertising files to meet network specifications; then, run live advertising files across the network
· Track advertisements from test to product environments and archive for future reference · Manage Proof of Performance reporting and photo production and distribution
· Provide coverage for production team, generating orders’ creative instructions and inputting media files into traffic system

APR 2019 - JUL 2020
Coordinator
EMD Serono, Inc.

· Assist in the facilitation, advertisement, and marketing of site wide meetings and events.
· Design eye-catching PowerPoint slides, posters, tabletops and signs for a variety of occasions.
· Manage upkeep of site appearance and culture, and daily, general problem-solving of all kinds.
· Contact a variety of vendors to design and create branded merchandise to distribute at social events.
· Responsible for managing all logistical support for executive(s)/department(s), including calendar management, travel booking and expense reporting, and coordination of meetings and seminars.