WORK EXPERIENCE

APR 2023 - SEPT 2025
Digital Marketing Associate Raistone

· Supported cross-platform marketing campaigns across email, social, and web, contributing to increased brand awareness and lead engagement
· Coordinate with external partners and industry organizations, including digital and live events
· Collaborate with internal departments to ensure messaging and direction are aligned with campaigns
· Managed paid ads and sponsorships across digital and print channels to improve brand visibility, SEO performance, and event reach
· Owned and maintained a centralized company-wide asset library, improving internal access to up-to-date marketing collateral and sales enablement resources
· Increase awareness and reputation of the company by managing and creating copy for award applications
· Designed and developed PDFs, pitch decks, presentations, and sales enablement tools to support cross-departmental marketing initiatives

SEP 2021 - APR 2023
Advertising Traffic Coordinator Captivate, LLC

· Coordinate the production testing process with the Traffic, Engineering, and Creative Studio teams
· Work with Sales Planners on complex advertising proposals and contracts to create the appropriate customer solutions
· Convert advertising files to meet network specifications; then, run live advertising files across the network
· Track advertisements from test to product environments and archive for future reference · Manage Proof of Performance reporting and photo production and distribution
· Provide coverage for production team, generating orders’ creative instructions and inputting media files into traffic system

APR 2019 - JUL 2020
Coordinator
EMD Serono, Inc.

· Assist in the facilitation, advertisement, and marketing of site wide meetings and events.
· Design eye-catching PowerPoint slides, posters, tabletops and signs for a variety of occasions.
· Manage upkeep of site appearance and culture, and daily, general problem-solving of all kinds.
· Contact a variety of vendors to design and create branded merchandise to distribute at social events.
· Responsible for managing all logistical support for executive(s)/department(s), including calendar management, travel booking and expense reporting, and coordination of meetings and seminars.

LICENSES & CERTIFICATIONS

MAY 2026
Figma Essential Training

This course covers the fundamentals of Figma, including creating and organizing designs, working with components and styles, and building interactive prototypes. It also introduces AI features to help streamline the design workflow.